Prevent ads from following you across the web with this iPhone setting

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You can prevent apps from tracking you across the internet, so you’ll see fewer ads following you.

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We’ve all had the frightening experience where a brief moment of online shoe shopping turns into weeks followed by ads for the same shoe on every website you visit. But there is a feature in your iphone that can help you increase your online privacy by giving you the option to easily opt out of ad tracking in the apps you use. (To learn more, check out all the new features in the latest iOS 15 launch.)

Apple’s App Tracking Transparency feature gives you more control over which apps can track you on your iPhone and how. Unless you give an app explicit permission to track you (including those made by Apple), it may not use your data for targeted ads, share your location data with advertisers, or share your advertising ID or any other identifiers with the 3rd. This change – first revealed in Apple Worldwide Developers Conference in June 2020 and released with the iOS 14.5 update – has drawn support from privacy advocates and criticism from companies such as the Facebook, who said he will hurt your ad business.

The move came alongside other Apple efforts to increase transparency and privacy, which CEO Tim Cook called a “fundamental human right.” With the release of iOS 14.3, users started seeing the app “nutrition labels” informing them of the categories of data an app requests before downloading it from the App Store.

See how to use the new App Tracking Transparency feature to control which apps can track you.

How to disable app tracking in new apps

When you download and open a new app, you will get a notification asking if you want to allow the app to track your activity on other companies’ apps and websites. You will also see information about what the app would track. you can touch Ask the app not to track block that activity or To allow.

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When you download an app, you will see a notification pop-up giving you the option of whether or not to give the app permission to track you.

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You can also disable app tracking on all downloaded apps by going to Settings > Privacy > Tracking, and deactivating Allow apps to request tracking. This means that any app that tries to ask for your permission will be automatically blocked from asking and informed that you’ve requested not to be tracked. And all apps (except those you’ve given permission to track in the past) will be blocked from accessing your device’s information used for advertising, according to Apple.

It is important to note that this does not mean that the ads will disappear. It just means you’re more likely to see generic ads, not one for that pair of shoes you clicked on once.

How to disable app tracking on already downloaded apps

For apps you’ve already downloaded and may have tracking permissions set up, you can still enable or disable these permissions per app.

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Under settings, tap an app, then tap to disable allow tracking. or go to Settings > Privacy > Trackingand tap to enable or disable each app you will see in the list of apps that have asked for permission to track your activity.

All app developers are required to ask permission for tracking. If Apple discovers that a developer is tracking users who have asked not to be tracked, they will need to update their tracking practices or face app store rejection.

Apple believes that privacy features like these are a differentiator for its products. Cook said that because the company’s business model is not based on selling ads, it can focus on privacy.

Even so, it’s important to keep in mind that when you ask apps not to track you, all you’re doing is basically banning app developers from accessing the identifier for advertisers (IDFA) on your iPhone. Developers use your device’s IDFA to track your device for targeted advertising purposes. Denying access to your iPhone’s IDFA doesn’t necessarily mean that app developers won’t track it by other means, so it’s critical to be mindful of the apps you use and how you interact with them.

For more, check browser privacy settings you must change immediately, and CNET’s choices for the best VPNs of 2021.

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